I’m Erica Choi, a product designer who blends marketing savvy and visual design expertise to craft digital experiences that look beautiful, feel intuitive, and drive lucrative growth. I started out creating eye-catching visuals, but I soon realized I wanted to dig deeper—understanding how people interact with design and addressing consumers’ needs. That curiosity led me into product design, where I’ve found the perfect balance of creativity and user-centered strategy.
MARKITAB
Optimized campaign tools, segmentation, and settings for seamless user flows and responsive UI — tailored for mobile, tablet, and desktop to boost clarity and ease of use.
THE SWOONDLE SOCIETY
Repainted the brand’s image and created a community-driven mobile app, enabling effortless children’s clothing swaps and expanding their market impact.
PANERAI DIGITAL WATCH
Redesigned a key feature on Panerai’s website to elevate the online shopping experience so it mirrors the premium, hands-on feel of their brick-and-mortar boutiques.